Welcome Prof. Ying Ma From Wuhan University of Technology to be the Committee Member of ICMSEM 2020!


Prof. Yang Ma


Research Area:

Risk Management; Strategy &Marketing Management

Research Experience:

Pro. Ma Ying: the visiting scholar of the University of Toronto, Canada, “Famous Teacher of Wuhan University of Technology”, a member of China Marketing Society and a senior member of China technology and Economy Society. She is focusing on the field of  Risk and Early-warning Management, Strategy and Marketing Management, Innovation and Entrepreneurship Management. She also teaches some courses like Marketing, International Marketing, Marketing Risk Management, Retail Management, Sales Management, etc. She participated in writing some books like Marketing Risk Management (the second author), Theory and Practice of Entrepreneurial Team (the third author); International Marketing Management (the second author), as a participant, she wrote the book of History of Contemporary Chinese Science and Technology(participants), the textbook of Marketing Management, Logistics Management and Automobile Marketing.

She published more than 60 articles in Chinese and English in the important journals, core journals, foreign journals and international conference journals. And she hosted some research projects, including the National Natural Science Foundation, the subproject of Major National Social Science Project, the Humanities and Social Science Foundation of the Ministry of Education and many provincial and ministerial projects. As the key team leader and main members, she participated in more than 30 research projects in related fields.